That book you’ve been wanting to write?
It’s time to get it off your spirit and onto shelves.

There’s a narrative inside you that feels powerful, urgent and necessary.

The idea won’t leave you alone. It’s begging you to bring it to life.

And you don’t know where to begin.

✅ You feel stuck.
✅ Frustrated.
✅ Unsure of your idea.
✅ Unable to start writing.
✅ Overwhelmed by the publishing maze.
✅ Daunted by the challenge of finding readers.

The world is waiting for your words. But if you’re like so many aspiring authors, you need help solidifying your idea, getting it in the hands of the right publishers, and eventually marketing your book so it sells (and sells WELL).

Still not sure where to start? Start here, with The Book Academy’s most popular sessions, now available à la carte. 

Each POWER WORKSHOP is 60 minutes of deep instruction by Luvvie Ajayi Jones, and comes with workbooks and 35+ page PDF guides.

Visions to Verses:
Get clear on your book idea.

Discover and refine your perfect book idea.
Learn a structured process for outlining
and completing your first draft.

Powerhouse Plan:
Write an amazing book proposal.

Learn how to craft a book proposal so dope
it demands attention, helps you secure an
agent and even secure you a book deal.

Magnetic Marketing:
Launch your book masterfully.

Get the cheat codes and insider secrets
that have made Luvvie’s book launches
phenomenally successful.

Orange Sweater - Luvvie Book Selfie

We need your voice and your book out in the world.

Here’s a note from your guide, Luvvie:

Books are the things that last. They are legacy-defining. And so many more of us (who aren’t white and male) need to be publishing our stories, expertise, joy, struggles, and lessons.

That is why I am bringing the map for you to use, so your story can set someone else free.

My name is Luvvie Ajayi Jones, and I’ve written 4 books in 8 years, and all 4 have been New York Times bestsellers. My books have changed my readers’ lives AND mine.

Most people who are successful in publishing don’t look like me. And if I can do it, you can too.

I created The Book Academy to help aspiring authors like you get published and bring their books into the world and onto shelves. This course has helped over 400 people start writing their books.

Now I’m opening TBA’s vault and giving you access to the most powerful lessons I’ve given my Book Academy alumni.


Because of these sessions, my students have gotten book deals, publishers and are on their way to being published.

Dive in today so you can start taking action immediately. Let’s go!

LAJ Signature - White


“Luvvie is snatching edges and breaking yokes, book coaching and therapy all at the same time.I thank God for how she’s using her gift and how generously she shares her breakthrough with us. What you shared with me was a breakthrough, and now I have no choice but to deliver because of your support. This Book Academy is truly a blessing.”

Dee C. Marshall, CEO & Managing Partner Diverse & Engaged | Board Director | Senior DEI-ESG Advisor | Workplace Culture

Your journey to being a published author begins today.

Gold - The Book Academy - LOGOAt The Book Academy, we know the obstacles that can keep you from transforming your IDEAS into INK and making an IMPACT. That’s why we offer a clear, actionable path to get your book published.

Our sessions equip you with the knowledge and skills to not only complete your book but also to effectively market it.


💡 Clarity so sharp that the words flow effortlessly onto the page.

💡 Reducing the effort and time needed to write your book dramatically.

💡 Moving forward with full confidence in your writing process and how you will market it when it’s time.

💡 Seeing your name on the cover and proudly adding “author” to your bio.

💡 Holding your published book in your hands and hearing from readers transformed by your words.

All of this is possible, and we want to help! The doors to The Book Academy are now open.

Jennifer Herrera - TBA Testimonial
Aseante Renee - TBA Testimonial

For a limited time, you can buy our top three results-driven workshops:

Our Power Workshops will help you:

  • Get clear on your book idea
  • Write an amazing book proposal (an often-skipped step that is ESSENTIAL)
  • Market your book like a pro (because you need to get this in the hands of the right people)

Get the knowledge you need most to get started NOW.

Choose the one right workshop for you, or get all three!

Visions to Verses:
Get Clear on Your Book Idea

Whether you’re stuck because you don’t have an idea on what to write about, or whether you have too many ideas Luvvie’s expert guidance will help you get focused.

In “Visions to Verses,” you’ll discover and refine your perfect book idea and learn a structured process for outlining your book and how to complete your first draft.

What you’ll walk away with:

  • Find Clarity and Focus: Learn to sift through your thoughts and zero in on the best book idea for you to write!
  • Create a Structured Process: Luvvie will teach you a step-by-step process to outline your book. This framework will serve as a roadmap for your writing journey.
  • Develop Writing Discipline: Learn the strategies to develop the discipline necessary to stay committed and bring your book to life.

Powerhouse Plan:
Write an Amazing Book Proposal

A book proposal is your golden ticket from IDEA to INK. Whether you’re self-publishing or want a book deal, a dope proposal is a game-changer. Without one, you risk even more rejections, flat sales and failing to reach your goal.

In “Powerhouse Plan,” you will learn to craft a book proposal so amazing it demands attention and can help you get an agent.

What you’ll walk away with:

  • Master the Blueprint: Unlock the secrets to an exceptional book proposal with a detailed outline that you can simply replicate.
  • Conquer Challenges: Learn how to tackle the most challenging sections of your proposal, turning it into a standout document that captures the interest of agents and publishers.
  • Maximize Your Plan: Learn how to use the proposal as a versatile tool to guide your writing and book launch.

TBA Power Workshops - Marketing Mockups (Magnetic Marketing)

Magnetic Marketing:
Launch your Book Masterfully

Writing an incredible book is just the beginning; getting it into the hands of readers requires a strategic and powerful marketing plan. In “Magnetic Marketing,” you will get the cheat codes and insider secrets that have made Luvvie a 4x New York Times bestseller.

This session provides a clear, actionable roadmap to guide you through the entire launch and marketing process. With Luvvie’s expert advice, you’ll learn how to effectively market your book, ensuring it reaches the audience that needs to read it. Walk away with the confidence to launch every book you write with precision and impact.

What You’ll Gain:

  • See the Road Ahead: Discover the precise phases, timing, and steps necessary for a successful book launch. This roadmap will guide you through every stage, ensuring your book gets the attention it deserves.
  • Nail the Strategic Timing: Learn how to execute the right actions at the right times, maximizing your book’s visibility and impact during the launch.
  • Build a Cohesive Plan: Develop a comprehensive marketing plan tailored to your book, enabling you to confidently and effectively execute a launch strategy that ensures your book reaches its intended audience.

All workshops include:

📝 Interactive Workbooks: Gain access to a downloadable workbook filled with exercises, checklists, and prompts designed to help you seamlessly apply what you’ve learned and make real progress. (Value: $299 each)

📝 Detailed Summary Decks: Receive a comprehensive PDF deck summarizing the key points and strategies from the session, providing you with a valuable resource for easy reference and continued learning. (Value: $249 each)

📝 Expert Class Content: Each class provides over 90 minutes of in-depth content, expertly designed by Luvvie to deliver comprehensive knowledge on the subject matter. Engage with high-quality material tailored to enhance your learning experience. (Value: $3,999+ each)

📝 Extended Access to Class Recordings: Enjoy 6 months of access to each 90+ minute class recording. This allows you to revisit the material at your convenience, ensuring you can reinforce your understanding at your own pace. (Value: $999 each)

The Book Academy - Evergreen Offer Stack ($247)

By purchasing any of these products, you are agreeing to The Book Academy Membership Terms and Conditions.

Meet TBA alumni Lisa Hurley, who has signed with Wiley Publishing!

Lisa Hurley - TBA Testimonial from LinkedIn
Lisa Hurley - TBA Founding Member

The Book Academy gets you CLARITY that allows you to move forward on your book-writing journey, with focus and CONFIDENCE!

About Your Book Coach

Luvvie Ajayi Jones is a four-time New York Times bestselling author, speaker and book coach, who thrives at the intersection of culture, business, and leadership.

She has written 4 critically acclaimed bestselling books (including her banner book Professional Troublemaker: The Fear-Fighter Manual and her children’s book Little Troublemaker Makes a Mess), establishing her as a literary force with a powerful pen. Her expertise as a marketer and a successful published author drove her to create The Book Academy, a masterclass and coaching platform for aspiring and established authors.

Her renowned TED talk Get Comfortable with Being Uncomfortable has over 9 million views, has been transcribed into 23 languages, and has placed her in the Top 1% of TED Talks of all time. Born in Nigeria, bred in Chicago and comfortable everywhere, Luvvie enjoys eating a warm bowl of jollof rice in her free time. Her love language is shoes.

Founding Member - The Book Academy Testimonials

Questions You Might Have:

❓ How long is each session?

📝 Each pre-recorded session is at least 90 minutes. Your video includes a recording of Luvvie teaching for 60 minutes, and then 30 minutes of a Q&A segment.

❓ What does each workshop purchase include?

📝 All workshops include Luvvie’s pre-recorded session video, interactive workbooks, and a detailed PDF summary deck for easy reference and continued learning.

❓I don’t have a big platform so does it makes sense for me to try to write a book?

📝 You don’t need a giant platform to become an author, and you don’t need a giant platform to have valuable words for someone else. Just because your platform isn’t massive doesn’t mean you’re doomed to fail. And that is exactly what we teach you in The Book Academy.

❓There’s a lot of information out there about becoming an author. How will The Book Academy be different?

📝 A lot of the information out there is theoretical, and there’s so much of it that it’s hard to trust. The Book Academy is created by Luvvie, a proven bestselling author across categories. In these pre-recorded sessions, she’s sharing the exact strategies that have worked for her and for other influential authors she has advised.

❓ Will Luvvie be teaching these classes live? 

📝 These are the recordings from previous live cohorts of The Book Academy. The information Luvvie teaches is critical information you need to put your best foot forward when writing and launching your book, and because it is recorded, you’ll be able to learn at your own pace and watch the recording over and over.

❓What’s the refund policy?

📝 Because of the digital nature of this product, no refunds will be provided.

❓I have more questions. How do I connect with you?

📝 You can contact The Book Academy Team at Expect a response within 72 business hours.


It’s time to pursue your dreams of becoming an author.

With The Book Academy, you’ll gain the clarity and confidence you need to make your book a reality. Each Power Workshop is packed with valuable knowledge and actionable strategies to guide you.

The only thing standing between you and your book is taking that first step. Take that first step today.

Visions to Verses:
Get clear on your book idea.

Discover and refine your perfect book idea.
Learn a structured process for outlining
and completing your first draft.

Powerhouse Plan:
Write an amazing book proposal.

Learn how to craft a book proposal so dope
it demands attention, helps you secure an
agent and even secure you a book deal.

Magnetic Marketing:
Launch your book masterfully.

Get the cheat codes and insider secrets
that have made Luvvie’s book launches
phenomenally successful.

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