A comprehensive course to help you get clear on how to take your book from idea to reality.

The Book Academy is the only program of its kind, taking you step by step through how to come up with the idea for your book all the way through how to market like a pro so you can get your book in the hands of the right readers. You’ll get guidance on how to navigate the publishing world, how to create branding for your book that helps it stand out on the shelf and everything else you need to change the world with your words.

The Book Academy enrollment is currently closed. 🚪

Doors have closed on the Founding Cohort of The Book Academy.
Sign up to join the waitlist to be notified of the next opening.

Looking forward to helping you along your book journey!


The Book Academy is for you if:

  • You know you have a book on your spirit, but you don’t know where to start
  • You know you have a story to tell, but you’re afraid that what you have to say isn’t book-worthy
  • You’re trying to figure out how to get the book you’ve already written out into the world
  • You want to write a book, but there is something that has stopped you from doing it. You don’t know what it is, but you feel convicted by not moving forward

If you’re ready to get your story and your book out into the world, you need to get a seat in The Book Academy.

By the end of your time in The Book Academy, you’ll have:

Clarity and Direction: You’ll gain an understanding of your book’s message, and target audience, effectively eliminating the frustration of not knowing where to start or what to write.
Mastered a Writing Workflow: You’ll learn a proven workflow that allows you to create a writing habit, even when you’re busy or dealing with writer’s block.
Publishing Process Knowledge: You’ll unravel the mystery of the publishing industry and understand the steps that it takes for a book to come to life. This knowledge will empower you to make informed decisions, from choosing the best publishing route to negotiating contracts.
Powerful Book Branding: You’ll discover how to create a compelling book brand that resonates with your target readers and stands out in the market. This includes crafting an engaging title, designing an appealing cover, and writing a persuasive book blurb.
Effective Marketing Strategies: You’ll learn how to create and implement a successful marketing plan that generates buzz for your book, draws in your target readers, and drives strong book sales. Plus, you’ll discover how to connect with your audience and turn them into loyal fans who eagerly anticipate your next book.

The Book Academy will help you get critical knowledge you need in order to write the book that has been sitting on your spirit. You will come away having the map to the destination of author!



What people are saying…

I truly had a breakthrough moment last week. It was such a blessing to be in your workshop. For so many years I knew that I had a story to tell. You showed me that I’ve got to share my story with others. Thanks to you, I’ve learned to start by sharing it with me.

If you’re here, it’s because there’s a tale inside of you. A narrative that’s powerful, captivating, and utterly yours. It’s a story that’s embedded in your heart, woven into your thoughts, a constant presence that sits on your spirit, untold.

You’ve always wanted to write a book, but you haven’t. And I TOTALLY get why. 

You’re unsure about how to even get started and you feel stuck. Or you have the idea but you’re not sure if anyone wants to hear from you. Or you’ve started to write but you’re overwhelmed by the labyrinth of the publishing world. Or you have no idea how to market and get people who will buy it and read it. You literally have no clue how to go about making this book dream a reality.

And it is so frustrating! 

You are holding the map that someone else needs to get to where they need to go. Books are the map. Books are the things that last. They’re a historic marker that doesn’t go anywhere. They are legacy defining. And so many more of us (who aren’t white and male) need to be publishing our stories, expertise, joy, struggles, lessons. 


That is why I am bringing the map for you to use, so your story can set someone else free.

My name is Luvvie Ajayi Jones, and I’ve written 4 books in the past 8 years, and all 4 have been New York Times bestsellers. I KNOW BOOKS!

The books I’ve written have allowed me to retire my mom, have increased my earnings, and have allowed me to have access I never would have. They’ve opened doors I didn’t even know existed. And most dope of all, they’ve changed my life by how they’ve changed the lives of others.

And now, I am feeling convicted to help others enable their purpose through the writing of amazing books!

I’ve seen everything in the publishing industry, and I’ve helped others just like you navigate through it.

But I started this journey with a small platform and community, and built my way to this level. I’ve used all my learnings to build a machine that has helped me hit the New York Times bestseller list in four different categories.

Most people who are successful in publishing don’t look like me. And if I can do it, you can too. I’m here to walk you through it.

Here’s what you get when you enroll in The Book Academy:


Idea to Ink: Demystify the Publishing Process
Pick a Path: Self-Publish or Traditional Publish (bonus session with Dara Beevas of Wise Ink Publishing)
Visions to Verses: Get Clear on Your Idea and Get Words on Paper
Powerhouse Plan: Create an Amazing Book Proposal
Branding Brilliance: Crack the Code for Captivating Book Designs
Magnetic Marketing: Master the Art of Storytelling

Also included:

  • Consulting with Luvvie Ajayi Jones
  • The Book Academy Book Proposal Template
  • Overcome Your Imposter Syndrome Affirmation
  • Self Publishing vs. Traditional Publishing Decision Matrix
  • The Book Academy Workshop Workbook
  • Slide Decks from all workshops
  • Workshop recordings

I’m going to help you learn about what it takes to become an author, in an industry that is purposefully shrouded in mystery. When we sit down to write our book, we’re not just putting words on a page. We’re unleashing a powerful force that has the potential to change lives. We’re creating a ripple effect that reaches far beyond ourselves. And it all starts by acknowledging that our stories matter, that our words can ignite a flame within those who read them.

And NOW is the time.

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