The Book You Want To Write - Red Sweater


The Book Academy: A unique program guiding book creation to successful marketing, reaching the right readers.
A comprehensive course to help you on your journey to becoming a successful author. Helping you get clear on how to take your book from idea to ink.
Led by 4X NYT bestselling author, Luvvie Ajayi Jones, The Book Academy takes you through the business of publishing to how to get focused on the right book idea, to how to market like a pro so you can get your book in the hands of the right people. Your book can change your life and others’ lives.


The Book Academy is for you if:

  • You know you have a book on your spirit, but you don’t know where to start
  • You know you have a story to tell, but you’re afraid that what you have to say isn’t book-worthy
  • You’re trying to figure out how to get the book you’ve already written out into the world
  • You want to write a book, but there is something that has stopped you from doing it. You don’t know what it is, but you feel convicted by not moving forward

If you’re ready to get your story and your book out into the world, you need to get a seat in The Book Academy.

By the end of your time in The Book Academy, you’ll have:

Clarity and Direction: You’ll gain an understanding of your book’s message, and target audience, effectively eliminating the frustration of not knowing where to start or what to write.
Mastered a Writing Workflow: You’ll learn a proven workflow that allows you to create a writing habit, even when you’re busy or dealing with writer’s block.
Publishing Process Knowledge: You’ll unravel the mystery of the publishing industry and understand the steps that it takes for a book to come to life. This knowledge will empower you to make informed decisions, from choosing the best publishing route to negotiating contracts.
Powerful Book Branding: You’ll discover how to create a compelling book brand that resonates with your target readers and stands out in the market. This includes crafting an engaging title, designing an appealing cover, and writing a persuasive book blurb.
Effective Marketing Strategies: You’ll learn how to create and implement a successful marketing plan that generates buzz for your book, draws in your target readers, and drives strong book sales. Plus, you’ll discover how to connect with your audience and turn them into loyal fans who eagerly anticipate your next book.


The Book Academy will help you get critical knowledge you need in order to write the book that has been sitting on your spirit. You will come away having the map to the destination of author!


If you’re here, it’s because there’s a tale inside of you. A narrative that’s powerful, captivating, and utterly yours. It’s a story that’s embedded in your heart, woven into your thoughts, a constant presence that sits on your spirit, untold.

You’ve always wanted to write a book, but you haven’t. And I TOTALLY get why. 

You’re unsure about how to even get started and you feel stuck. Or you have the idea but you’re not sure if anyone wants to hear from you. Or you’ve started to write but you’re overwhelmed by the labyrinth of the publishing world. Or you have no idea how to market and get people who will buy it and read it. You literally have no clue how to go about making this book dream a reality.
And it is so frustrating! 

✅ Community of Fellow Aspiring Authors
In the Book Academy, you’re not just purchasing a course; you’re gaining access to a diverse and passionate group of storytellers, each on their own unique path to authorship. This community is your sounding board, your cheerleading squad, and your brainstorming collective. And it’s built in an intuitive platform away from social media, so you can focus.
✅ Slide decks from all 6 sessions
You will receive the 35+ page presentations that Luvvie uses to teach each session, full of tactical and actionable takeaways that allow you to take action immediately. They are incredibly valuable and serve as their own masterclasses for each subject matter.
✅ Year-long access to session recordings
Whether you’re looking to revisit key lessons, catch up on missed sessions, or immerse yourself in the rich content at your own pace, our 12-month access ensures that these valuable resources are always at your fingertips.
✅ Book Proposal Template
Gain an invaluable tool in your author’s toolkit with Luvvie’s expertly crafted Book Proposal Template. This template paves your path to a successful book pitch and launch. Tailored for aspiring authors, it demystifies the process of creating a persuasive and professional book proposal.
✅ Session Workbooks
With your enrollment in The Book Academy, you don’t just gain access to our transformative sessions; you also receive a full suite of meticulously crafted Session Workbooks. These workbooks are designed to deepen your understanding of each session’s teachings, providing a rich, interactive experience that extends beyond the screen.
✅ Self Publishing vs. Traditional Publishing Decision Matrix
Be confident you’ve chosen the right path for your book and your goals.


The Book Academy is a unique course guiding book creation to marketing.

My name is Luvvie Ajayi Jones, and I’ve written 4 books in the past 8 years, and all 4 have been New York Times bestsellers. I KNOW BOOKS!

The books I’ve written have allowed me to retire my mom, have increased my earnings, and have allowed me to have access I never would have. They’ve opened doors I didn’t even know existed. And most dope of all, they’ve changed my life by how they’ve changed the lives of others.

And now, I am feeling convicted to help others enable their purpose through the writing of amazing books!

I’ve seen everything in the publishing industry, and I’ve helped others just like you navigate through it.

But I started this journey with a small platform and community, and built my way to this level. I’ve used all my learnings to build a machine that has helped me hit the New York Times bestseller list in four different categories.

Most people who are successful in publishing don’t look like me. And if I can do it, you can too. I’m here to walk you through it.

The Book Academy gets you CLARITY that allows you to move forward on your book journey, with focus and CONFIDENCE!

Testimonials of The Book Academy Course.

Lisa went from Book Academy Student to SIGNED AUTHOR! 

Testimonials of The Book Academy Course.

I’m going to help you learn about what it takes to become an author, in an industry that is purposefully shrouded in mystery. When we sit down to write our book, we’re not just putting words on a page. We’re unleashing a powerful force that has the potential to change lives. We’re creating a ripple effect that reaches far beyond ourselves. And it all starts by acknowledging that our stories matter, that our words can ignite a flame within those who read them.


And NOW is the time.

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