Luvvie Ajayi Jones - Hero Image
About Luvvie

About Luvvie

Luvvie Ajayi Jones is a four-time New York Times bestselling author, speaker and book coach who thrives at the intersection of culture, business and leadership.

She has written 4 critically acclaimed bestselling books (including her banner book Professional Troublemaker: The Fear-Fighter Manual and her children’s book Little Troublemaker Makes a Mess), establishing her as a literary force with a powerful pen. Her expertise as a marketer and a successful published author drove her to create The Book Academy, a masterclass and coaching platform for aspiring and established authors.

Speaker and Thought Leader

Luvvie is an internationally recognized speaker whose thought leadership on culture, authenticity, and disruption enables transformative action.

Her renowned TED talk “Get Comfortable with Being Uncomfortable” has over 9 million views, has been transcribed into 23 languages, and has placed her in the Top 1% of TED Talks of all time. Luvvie has taken the stage at some of the world’s most innovative and disruptive brands, such as Google, Facebook, Microsoft, Twitter, Spotify, Nike, Bank of America, Salesforce, Deloitte, and Clif Bar. She’s been a featured speaker at noted conferences such as: Cannes Lions, SXSW, Leadercast, 3% Conference, and MAKERS Conference.

Book Luvvie to Speak


Her critically acclaimed, bestselling books established her as a literary forced with a powerful pen. And her children’s book Little Troublemaker Makes a Mess, has become a beloved series, with two more editions scheduled for release in 2025 and 2026.

Besides her bestselling books, Luvvie has contributed to several anthologies (You Are Your Best Thing, Hungry Hearts, Black Girls Rock, How We Heal). She’s also written for various publications including the New York Times, ELLE and Essence Magazine. In addition, her work has been featured in outlets such as NPR, Forbes, Inc, Fortune, Fast Company, The Chicago Tribune and more. A 21-year blogging veteran, Luvvie writes on, covering all things culture with a critical yet humorous lens.

Luvvie Ajayi Jones Books

Book Coach

As a passionate advocate for storytelling and marketing expert, Luvvie has become a sought-after book coach, guiding aspiring authors on their journey from concept to publication. Her deep understanding of the literary landscape, combined with her personal success as a four-time New York Times bestselling author, makes her an invaluable mentor for writers at all stages of their careers. This is why she created The Book Academy, a masterclass and coaching suite for writers of all levels to become successful published authors.

Luvvie’s coaching brings clarity and focus to her clients’ book ideas, helping them to shape their narratives with precision and impact. She offers sessions on structuring compelling book proposals that capture the essence of their stories and attract the attention of publishers. Additionally, she offers deeply strategic and comprehensive book launch and marketing plans, equipping authors with the tools they need to successfully launch and promote their books.


Luvvie is the host of the Professional Troublemaker podcast, named after her bestselling book. On it, she does deep dives on topics related to culture, leadership, business and growth. She also engages in candid conversations with changemakers who have taken bold actions, caused positive disruption, and led courageous lives fueled by conviction, humor, and honesty. Guests have included notable figures such as Fawn Weaver, Bozoma Saint John, Jenifer Lewis, Glennon Doyle, Cynthia Erivo, Donna Brazile, Yvette Noel Schure, Sarah Jakes Roberts, Thasunda Brown Duckett, Tarana Burke, Elaine Welteroth, Dr. Joy Harden Bradford, Tiffany Aliche, and many more.

Since its launch in February 2018, the podcast has garnered over 4 million downloads. It was selected as “New & Noteworthy” by Apple Podcasts and featured in their “BOLD WOMEN” collection. Additionally, it was highlighted as a “featured podcast” by Spotify, and NPR’s Michel Martin named it a “Must Listen.” The podcast has also been recognized with a nomination for an NAACP Image Award in the Culture category.

Luvvie Ajayi Jones, a four-time New York Times bestselling author, speaker, and entrepreneur, excels at the intersection of culture, business, and leadership Listen to the Podcast
Assassin of the Alphabet Icon
of the Alphabet
Bestseller of Books Icon
of Books
Conduit of Courage Icon
of Courage
Advocate of Audacity Icon
of Audacity
Sorceress of Side-Eyes Icon
of Side-Eyes
Aficionado of Authenticity Icon
of Authenticity
Service Sage Icon
Testifier of Truth Icon
of Truth
Curator of Community Icon
of Community
Critic of Culture Icon
of Culture
Nigerian Noble Icon
Justice Seeker Icon


As a veteran marketer and digital strategist, Luvvie is adept at creating campaigns that make impact and rise above the noise. Most recently, Luvvie created Black Business Luvv (#BlackBizLuvv) to fund and amplify Black businesses, which are often under-appreciated, under-mentored and underfunded. #BlackBizLuvv was a month-long campaign highlighting 31 companies, across multiple product categories (skincare, fashion, tech, jewelry, home décor, candles and more). In just 31 days, the #BlackBizLuvv campaign infused $500,000 into small, Black-owned businesses.

Luvvie Ajayi Jones is a veteran marketer and digital strategist, empowers Black businesses, authors, and voices globally.

With a passion and proven track record of creating and launching successful books, Luvvie founded The Book Academy (TBA), as a platform to help others do the same. TBA is a comprehensive course and coaching suite designed to guide students from the initial idea to the final reality of a published book. As a 4-time NYT bestselling author, Luvvie wants to see more marginalized voices and stories on bookshelves and in bookstores everywhere.

In 2020, Luvvie was co-creator of #SharetheMicNow, a campaign that magnified the voices of brilliant Black women through the telling of their stories from the Instagram accounts of prominent white women. The campaign got over 20 billion impressions worldwide, and its impact earned it an honorable mention by Fast Company for “World Changing Ideas.” It also won the Content Marketing Institute’s 2020 B2C Marketer of the Year award. The campaign’s reach has spanned the globe and industries, having been replicated through #SharetheMicUK, #SharetheMicNowHome, and #SharetheMedicalMic, to name a few.

Want to brainshare or get some personalized business advice? Hop on a 15-min call with Luvvie!

Book a 1:1 Call

The University of Illinois at Urbana-Champaign graduate has been honored with her alma mater’s Outstanding Young Alumni Award. She’s received the Council of Urban Professionals Breakthrough Award. She was named a 2021 Rising Star in the For(bes) the Culture 50 Champions list, and Oprah Winfrey chose her as part of her inaugural SuperSoul100 list as someone who “elevates humanity.”

Born in Nigeria, bred in Chicago and comfortable everywhere, Luvvie enjoys laying around in her plush robe, and eating a warm bowl of jollof rice in her free time. Her love language is shoes.

Site Design Rebecca Pollock
Development Alchemy+Aim