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There’s a book inside of you, sitting on your spirit.

A narrative that feels powerful, urgent and necessary. You think about it all the time and you want to see it come to life.

But getting started is a daunting task. Many aspiring authors struggle to figure out their book idea, get it in the hands of the right publishers, and eventually market the book so it sells (and sells WELL).

You don’t know where to begin, and you feel stuck and frustrated. You have an idea but aren’t sure if it’s worth sharing. You’ve tried writing but are overwhelmed by the publishing maze. Marketing and finding readers feels impossible.

The world is waiting for your words, but you don’t know how to get started.

Orange Sweater - Luvvie Book Selfie

Start here.

We need your voice and your book out in the world. Books are the things that last. They are legacy-defining. And so many more of us (who aren’t white and male) need to be publishing our stories, expertise, joy, struggles, and lessons.

That is why I am bringing the map for you to use, so your story can set someone else free.

My name is Luvvie Ajayi Jones, and I’ve written 4 books in the past 8 years, and all 4 have been New York Times bestsellers. My books have changed my readers’ lives AND mine.

And now, I want to help others become successful published authors and get their books out into the world and onto shelves.

Most people who are successful in publishing don’t look like me. And if I can do it, you can too. I’m here to walk you through it, in these sessions that have helped over 400 people start writing their books.

Your journey to being a published author begins here.

At The Book Academy, we understand the challenges that can hold writers back and keep them from turning their IDEAS into INK into IMPACT. That’s why we are committed to providing a clear path with actionable advice and expert guidance every step of the way.

Our sessions provide you with the knowledge and skills to not only complete your book but to effectively market it.


💡 Getting so clear on your book that the words pour out of your head onto the page.

💡 Dramatically reducing the effort and time it takes to get your book written

💡 Having the knowledge you need to jumpstart this author journey.

💡 Moving forward with your book, fully confident that you’re doing it well.

💡 Seeing your name on the cover of a bound book, and adding “author” to your bio.

💡 Holding your published work in your hands, and hearing from readers who are changed by your words.

All of that is within your reach – but it can’t happen until you write your book! Which is why the doors to the Book Academy are now open and we’re giving you a whole new way to get unstuck and get writing!

Get the book knowledge you need exactly when you need it. Instead of going through our full cohort, you can get access to the exact session you need most right now.

With our single courses, you can master the essential stages of writing your book, (clarifying your book idea), writing an amazing book proposal (an often skipped step that is ESSENTIAL), and marketing your book like a pro (because you need to get this in the hands of the right people). And you can get started right now!


Buy a class before midnight on May 24, 2024 and get a 20% discount!.

Visions to Verses:
Get Clear on
Your Book Idea

Ever felt overwhelmed with too many book ideas or completely stuck because you’re drawing a blank and don’t know what to write about?

In “Visions to Verses,” you’ll embark on a journey to discover and refine your perfect book idea. Once you’ve got that idea down, you’ll learn a structured process for outlining your book and how to get it to completion.

Whether you’re brimming with concepts or struggling to pinpoint one, Luvvie’s expert guidance will allow you to move forward confidently.

What you’ll walk away with:

  • Clarity and Focus: Learn to sift through your thoughts and zero in on a compelling book idea that resonates with you and your future readers.
  • Creative Techniques: Unlock your creativity with proven brainstorming methods that will help you generate and select the best ideas.
  • Structured Process: Once you have your idea, Luvvie will teach you a step-by-step process to outline your book. This framework will serve as a roadmap for your writing journey.
  • Writing Discipline: Discover strategies to develop the discipline necessary to stay committed and bring your book to life.

Discounted price of $199 until midnight of May 24, 2024 only.

Powerhouse Plan:
Write an Amazing
Book Proposal

A book proposal is your golden ticket from IDEA to INK. Without a strong one, navigating the book and publishing world can be daunting and full of setbacks. Whether you’re self-publishing or aiming for a book deal, a meticulously crafted proposal can be the game-changer that propels you toward success. Without one, you risk even more rejections, flat sales and failing to reach your goal.
In “Powerhouse Plan,” you will be equipped with the skills to craft a book proposal so captivating it demands attention and can even secure you a higher advance. This essential training will streamline your writing journey, ensuring you navigate the publishing world with confidence and clarity.
You’ll Learn How To:

  • Master the Blueprint: Unlock the secrets to an exceptional book proposal with a detailed outline and section format that impresses. This blueprint will be your cornerstone, ensuring your proposal is both thorough and compelling.
  • Conquer Challenges: Gain invaluable strategies to tackle the most challenging sections of your proposal, turning it into a standout document that captures the interest of agents and publishers.
  • Maximize Your Plan: Learn how to leverage your powerhouse plan beyond the proposal stage, using it as a versatile tool to guide your writing and book launch, making the entire process smoother and more impactful.

Discounted price of $199 until midnight of May 24, 2024 only.

Magnetic Marketing:
Launch your
Book Masterfully

Writing an incredible book is just the beginning; getting it into the hands of readers requires a strategic and powerful marketing plan. In “Magnetic Marketing,” you will get the cheat codes and insider secrets that have made Luvvie’s book launches phenomenally successful.

This session provides a clear, actionable roadmap to guide you through the entire launch and marketing process. With Luvvie’s expert advice, you’ll learn how to effectively market your book, ensuring it reaches the audience that needs to read it. Walk away with the confidence to launch every book you write with precision and impact.

What You’ll Gain:

  • Clear Roadmap: Discover the precise phases, timing, and steps necessary for a successful book launch. This roadmap will guide you through every stage, ensuring your book gets the attention it deserves.
  • Strategic Timing: Learn how to execute the right actions at the right times, maximizing your book’s visibility and impact during the launch.
  • Cohesive Plan: Develop a comprehensive marketing plan tailored to your book, enabling you to confidently and effectively execute a launch strategy that ensures your book reaches its intended audience.

Discounted price of $199 until midnight of May 24, 2024 only.

All workshops include:

📝 Interactive Workbook: Gain access to a downloadable workbook filled with exercises, checklists, and prompts designed to help you seamlessly apply what you’ve learned and make real progress. 

📝 Detailed Summary Deck: Receive a comprehensive PDF deck summarizing the key points and strategies from the session, providing you with a valuable resource for easy reference and continued learning. 

📝 Extended Access to Class Recordings: Enjoy one year of access to each class recording, allowing you to revisit the material at your convenience and reinforce your understanding at your own pace. 

By purchasing any of these products, you are agreeing to The Book Academy Membership Terms and Conditions.


02 days 01 hours 00 minutes 11 seconds

Get 20% off every session if you register before midnight CT on May 24, 2024.

Testimonials from our members:

Victory note from Lisa Hurley, one of our SIGNED AUTHORS!

The Book Academy Member - Lisa Hurley - Testimonial 1
TBA Founding Member - Lisa Hurley

The Book Academy gets you CLARITY that allows you to move forward on your book-writing journey, with focus and CONFIDENCE!

About Your Book Coach
Luvvie Ajayi Jones is a four-time New York Times bestselling author, speaker and podcast host who thrives at the intersection of culture, business, and leadership.

Her critically acclaimed books Rising Troublemaker: A Fear-Fighter Manual for Teens (2022), Professional Troublemaker: The Fear-Fighter Manual (2021) and I’m Judging You: The Do-Better Manual (2016) were instant bestsellers and established her as a literary force with a powerful pen. Her newest and first children’s book, Little Troublemaker Makes a Mess released on May 2, 2023, and debuted at #5 on the New York Times bestsellers list.

Her renowned TED talk “Get Comfortable with Being Uncomfortable” has over 9 million views, has been transcribed into 23 languages, and has placed her in the Top 1% of TED Talks of all time. Luvvie has taken the stage at some of the world’s most innovative and disruptive brands, such as Google, Facebook, Microsoft, Twitter, Spotify, Nike, Bank of America, Salesforce, Deloitte, and Clif Bar. She’s been a featured speaker at noted conferences such as: Cannes Lions, SXSW, Leadercast, 3% Conference, and MAKERS Conference.

Born in Nigeria, bred in Chicago and comfortable everywhere, Luvvie enjoys laying around in her plush robe, and eating a warm bowl of jollof rice in her free time. Her love language is shoes.

Questions You Might Have:

How long are the sessions?

👉🏾 Each pre-recorded session is at least 90 minutes. Your video includes a recording of Luvvie teaching for 60 minutes, and then 30 minutes of a Q&A segment.

I don’t have a big platform like you so does it makes sense for me to try to write a book?

👉🏾 You don’t need a giant platform to become an author, and you don’t need a giant platform to have valuable words for someone else. Just because your platform isn’t massive doesn’t mean you’re doomed to fail. And that is exactly what I will teach you in The Book Academy.

There’s a lot of information out there about becoming an author. How will The Book Academy be different?

👉🏾 A lot of the information out there is theoretical, and there’s so much of it that it’s hard to trust. The Book Academy is created by Luvvie, a proven bestselling author across categories. In these pre-recorded sessions, she’s sharing the exact strategies that have worked for her and for other influential authors she has advised.

Will Luvvie be teaching these classes live? Can we ask her questions?

👉🏾 No. These are the recordings from previous live cohorts of The Book Academy. The information Luvvie teaches is critical information you need to put your best foot forward when writing and launching your book, but because it is recorded, you’ll be able to learn at your own pace and watch the recording over and over. The recording will include the Q&A section of the workshop, so you’ll have the benefit of listening in to the questions asked and answers given. If you would like live support, please sign up for a 15 minute session with Luvvie by clicking here, or you can email us and we can send information about our live Office Hours community.

What’s the refund policy?

👉🏾 Because of the digital nature of this product, no refunds will be provided.

I need more info and/or assistance, how do I connect with you?

👉🏾 You can contact The Book Academy Team at academy@aweluv.com. We request 72 hours for a response.


Don’t let uncertainty hold you back any longer. It’s time to pursue your dreams of becoming an author.

With The Book Academy, you’ll gain the clarity and confidence you need to embrace the path of a writer. Each of our standalone sessions is packed with valuable knowledge and actionable strategies to guide you in your author journey.

The only thing standing between you and your book is taking that first step. Take that first step today with our single courses.


02 days 01 hours 00 minutes 11 seconds

Get 20% off every session if you register before midnight CT on May 24, 2024.

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