If you’re here, it’s because there’s a tale inside of you. A narrative that’s powerful, captivating, and utterly yours. It’s a story that’s embedded in your heart, woven into your thoughts, a constant presence that sits on your spirit, untold.

You’ve always wanted to write a book, but you haven’t. And I TOTALLY get why. 

You’re unsure about how to even get started and you feel stuck. Or you have the idea but you’re not sure if anyone wants to hear from you. Or you’ve started to write but you’re overwhelmed by the labyrinth of the publishing world. Or you have no idea how to market and get people who will buy it and read it. You literally have no clue how to go about making this book dream a reality.

And it is so frustrating! 

You are holding the map that someone else needs to get to where they need to go. Books are the map. Books are the things that last. They’re a historic marker that doesn’t go anywhere. They are legacy defining. And so many more of us (who aren’t white and male) need to be publishing our stories, expertise, joy, struggles, lessons. 


That is why I am bringing the map for you to use, so your story can set someone else free.

My name is Luvvie Ajayi Jones, and I’ve written 4 books in the past 8 years, and all 4 have been New York Times bestsellers. I KNOW BOOKS!

The books I’ve written have allowed me to retire my mom, have increased my earnings, and have allowed me to have access I never would have. They’ve opened doors I didn’t even know existed. And most dope of all, they’ve changed my life by how they’ve changed the lives of others.

And now, I am feeling convicted to help others enable their purpose through the writing of amazing books!

I’ve seen everything in the publishing industry, and I’ve helped others just like you navigate through it.

But I started this journey with a small platform and community, and built my way to this level. I’ve used all my learnings to build a machine that has helped me hit the New York Times bestseller list in four different categories.

Most people who are successful in publishing don’t look like me. And if I can do it, you can too. I’m here to walk you through it.


      • getting so clear on your book that the words pour out of your head unto the page
      • dramatically reducing the effort and time it takes to get your book written
      • having the cheat codes and knowledge you need to jumpstart this author journey
      • moving forward with your book, fully confident that you’re doing it well
      • seeing your name on the cover of a bound book, and adding “author” to your bio

That is why I’m so excited to announce…




A comprehensive course to help you get clear
on how to take your book from idea to reality.


This course is perfect for anyone who has said:

  • “I want to write a book but I don’t even know where to start! It feels overwhelming.” 
  • “I can’t formulate a clear idea for what the book should be about. I just know I want to write one.”
  • “I have the best intentions, but I can’t seem to find the time to write!”
  • “I don’t know anything about marketing my book and I don’t want to be pushy about selling it.”
  • “I don’t know what my options are: do I need to self publish or get an agent and go for a deal?”


This is a course for those who are ready to get their story and their book out into the world.

In The Book Academy, you’ll come away with:

  • Clarity and Direction: You’ll gain an understanding of your book’s message, and target audience, effectively eliminating the frustration of not knowing where to start or what to write.
  • Mastered Writing Workflow: You’ll learn a proven workflow that allows you to create a writing habit, even when you’re busy or dealing with writer’s block. 
  • Publishing Process Knowledge: You’ll unravel the mystery of the publishing industry and understand the steps that it takes for a book to come to life. This knowledge will empower you to make informed decisions, from choosing the best publishing route to negotiating contracts.
  • Powerful Book Branding: You’ll discover how to create a compelling book brand that resonates with your target readers and stands out in the market. This includes crafting an engaging title, designing an appealing cover, and writing a persuasive book blurb.
  • Effective Marketing Strategies: You’ll learn how to create and implement a successful marketing plan that generates buzz for your book, draws in your target readers, and drives strong book sales. Plus, you’ll discover how to connect with your audience and turn them into loyal fans who eagerly anticipate your next book.


The Book Academy will help you get critical knowledge you need in order to write the book that has been sitting on your spirit. You will come away having the map to the destination of author!


What’s Inside The Book Academy:

Six 90 minute sessions, live with Luvvie

(note: you will have access to the recordings of the sessions if you miss any dates)

Idea to Ink: Demystify the Publishing Process
August 15 (5pm CT/6pm ET)

Do you need a book deal? Should you self-publish? One of the biggest obstacles to becoming an author is knowing which path to take when it comes to publishing your book. We’ll start with a comprehensive understanding of the book-writing and publishing process. Workshop #1 demystifies this journey, guiding you through each step so you can plan effectively and learn all of the things I’ve learned over the last 9 years. (Value: $499)

Pick a Path: Self-Publish or Traditional Publish
August 17 (5pm CT/6pm ET)

Are you torn between self-publishing and traditional publishing? This BONUS session is designed to give you more clarity around picking the right path for your book. Luvvie will be joined by publishing expert Dara Beevas of Wise Ink Publishing as they delve into the realms of self-publishing and traditional publishing.You’ll be equipped with the knowledge and insights to make an informed decision that aligns with your book’s objectives, your financial situation, and your career goals. (Value: $899)

Visions to Verses: Get Clear on Your Idea and Get Words on Paper
September 7 (5pm CT/6pm ET)

Finding your message and its purpose is at the heart of successful writing. Workshop #2 dives into gaining clarity and helping you find the core of what you want to say and why, giving your book a strong, captivating foundation. If you haven’t been able to figure out what you want to write about, or if you want to be sure you’re on the right track, you’ll be clear after this workshop. (Value: $499)

Powerhouse Plan: Create an Amazing Book Proposal
September 11 (5pm CT/6pm ET)

This workshop will dive into the art of crafting compelling book proposals, ensuring that you have a solid plan for your book. You’ll learn how to use this tool not just to pitch to publishers, but also as a roadmap for your writing journey. (Value: $499)

Branding Brilliance: Crack the Code for Captivating Book Designs
September 13 (5pm CT/6pm ET)

A well-branded book is a magnet for your target audience. Our branding session will guide you through creating a title, cover, and blurb that aligns with your book’s essence and appeals to your readers, maximizing your book’s visibility and appeal. These things are often overlooked, even by veteran authors, but I know they make all the difference in the world when it comes to whether someone will pick up your book or not. (Value: $499)

Magnetic Marketing: Master the Art of Storytelling
September 19 (5pm CT/6pm ET)

Finally, we’ll help you figure out how to properly tell the story of your book to the masses, and market it well. This session will teach you how to position your book in a way that resonates with your readers, making it clear to them why your book is a must-read. Not only for them, but to share with their friends and family. (Value: $499)

Also included:

✅ ADDITIONAL BONUS Session – Consulting with Luvvie Ajayi Jones
As a 4x New York Times bestselling author in four different categories, book coaching sessions with Luvvie start at $1500/hour. As a member of the founding class of The Book Academy, you’ll have the opportunity to ask questions at the end of each workshop, plus a special Q&A wrap-up consulting session after the final workshop. (Value: $2,999)

✅ The Book Academy Book Proposal Template
With this exclusive template, you’ll be able to easily create your own book proposal based on Luvvie’s book proposals that secured her book deals and shape her epic book launch strategies. (Value: $199)

✅ Overcome Your Imposter Syndrome Affirmation
Use this audio affirmation from Luvvie as your personal hype sound to get your mind right every time you sit down to write. Listen in, take a deep breath, and get the work done! You got this! (Value: $99)

✅ You’ll also get:
  • Access to workshop recordings (Value: $499)
  • Slide decks from all workshops (Value: $350)
  • The Book Academy Workshop Workbook (Value: $199)
  • Self Publishing vs. Traditional Publishing Decision Matrix (Value: $49)

What people are saying…

When I gave a session of The Book Academy at a conference of power women, here is one of the notes I received afterwards:

The Book Academy is for you if:

  • You know you have a book on your spirit, but you don’t know where to start
  • You know you have a story to tell, but you’re afraid that what you have to say isn’t book-worthy
  • You’re trying to figure out how to get the book you’ve already written out into the world
  • You want to write a book, but there is something that has stopped you from doing it. You don’t know what it is, but you feel convicted by not moving forward

I’m going to help you learn about what it takes to become an author, in an industry that is purposefully shrouded in mystery. When we sit down to write our book, we’re not just putting words on a page. We’re unleashing a powerful force that has the potential to change lives. We’re creating a ripple effect that reaches far beyond ourselves. And it all starts by acknowledging that our stories matter, that our words can ignite a flame within those who read them.

And NOW is the time. 




When you sign up for The Book Academy now, you will be a FOUNDING STUDENT. Not only will you get the opportunity to work with me live during this round of workshops, but this is the lowest price the course will ever be. 

Not to mention – NOW is the time for you to do something about your book dreams, because when we don’t move on what we are purposed to do, it stays with us. It wakes us up from our sleep. It makes us feel like we are leaving a piece of our assignment behind. 

Join The Book Academy

Questions You Might Have:

How long are the sessions with Luvvie going to be?

Each session will be 90 minutes. Luvvie will teach for 60 minutes, and then open the floor up to answer your questions live and direct. 

There’s a lot of information out there about becoming an author. How will The Book Academy be different?

A lot of the information out there is theoretical, and there’s so much of it that it’s hard to trust. The Book Academy is created by me, a proven bestselling author across categories. I’m going to be teaching the specific things that have worked. 

I don’t have a big platform like you so does it makes sense for me to try to write a book?

You don’t need a giant platform to become an author, and you don’t need a giant platform to have valuable words for someone else. Just because your platform isn’t massive doesn’t mean you’re doomed to fail. And that is exactly what I will teach you in The Book Academy.

If I miss one of the live sessions, will I be able to catch up?

YES! You will have access to the replays of every workshop!

What’s the refund policy?

As an exclusive member of The Book Academy, you’re getting the lowest rate this course will ever be and we’ve carefully designed our course to ensure your satisfaction and commitment to this transformative journey. Please note that refunds will only be available within the first 24 hours of purchasing the course. We firmly believe in the quality and impact of our course, and our commitment to your success drives us to create the most enriching learning experience possible.

The only stories that don’t matter are the ones that are untold. And that’s because they are UNHEARD. Your story matters when you tell it. Told, it has air and heart and ears. It is spoken into the universe and carried. But when it’s in ink, it’s etched into the world’s legacy, not to be easily erased.

That is why I am on ASSIGNMENT.

I know my story. You’ve heard it. I want the world to hear YOURS. It’s why The Book Academy is so urgent to me. We need more of your stories, lessons, expertise, and perspective. This has been on my spirit for a long time now. It’s felt like such a calling to put this together, that I haven’t been able to sleep for the past few months until we got this put together.

Having a book changed the trajectory of my life. It allowed me to charge more for my keynotes and offerings and increased my standing

Whether your book is just a whisper in your heart, a half-written love letter on your laptop, or a completed manuscript waiting to spread its wings, The Book Academy is your launching pad.

So, what do you say, friend? Are you ready to share your story with the world? To put your heart on the page and your book on the shelf?

This is the moment where ‘someday’ becomes ‘today’. Sign up, show up and execute on what you learn, and you’ll see success.

The world needs your story. Let’s tell it together.

What people are saying…

As a Book Academy Founding Member, you will have access to:

Six 90-minute Sessions:

Idea to Ink: Demystify the Publishing Process

Pick a Path: Self-Publish or Traditional Publish (bonus session with Dara Beevas of Wise Ink Publishing)

Visions to Verses: Get Clear on Your Idea and Get Words on Paper

Powerhouse Plan: Create an Amazing Book Proposal

Branding Brilliance: Crack the Code for Captivating Book Designs

Magnetic Marketing: Master the Art of Storytelling


Also included:

  • Consulting with Luvvie Ajayi Jones (Value: $2,999)
  • The Book Academy Book Proposal Template (Value: $299)
  • Overcome Your Imposter Syndrome Affirmation (Value: $99)
  • Self Publishing vs. Traditional Publishing Decision Matrix (Value: $49)
  • The Book Academy Workshop Workbook (Value: $199)
  • Slide Decks from all workshops (Value: $350)
  • Workshop recordings (Value: $499)

About the Instructor

Luvvie Ajayi Jones is a four-time New York Times bestselling author, speaker and podcast host who thrives at the intersection of culture, business, and leadership.

Her critically acclaimed books Rising Troublemaker: A Fear-Fighter Manual for Teens (2022), Professional Troublemaker: The Fear-Fighter Manual (2021) and I’m Judging You: The Do-Better Manual (2016) were instant bestsellers and established her as a literary force with a powerful pen. Her newest and first children’s book, Little Troublemaker Makes a Mess released on May 2, 2023, and debuted at #5 on the New York Times bestsellers list.

Her renowned TED talk “Get Comfortable with Being Uncomfortable” has over 9 million views, has been transcribed into 23 languages, and has placed her in the Top 1% of TED Talks of all time. Luvvie has taken the stage at some of the world’s most innovative and disruptive brands, such as Google, Facebook, Microsoft, Twitter, Spotify, Nike, Bank of America, Salesforce, Deloitte, and Clif Bar. She’s been a featured speaker at noted conferences such as: Cannes Lions, SXSW, Leadercast, 3% Conference, and MAKERS Conference.

Born in Nigeria, bred in Chicago and comfortable everywhere, Luvvie enjoys laying around in her plush robe, and eating a warm bowl of jollof rice in her free time. Her love language is shoes.

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