The Book Academy Sales Page Banner

If you’re here, it’s because there’s a book inside of you, sitting on your spirit. A narrative that feels powerful, urgent and necessary. You think about it all the time and you want to see it come to life.

You’re unsure about how to even get started and you feel stuck. Or you have the idea but you’re not sure if anyone wants to hear from you. Or you’ve started to write but you’re overwhelmed by the labyrinth of the publishing world. Or you have no idea how to market and get people who will buy it and read it. You literally have no clue how to go about making this book dream a reality.

And it is so frustrating!

You are holding the map that someone else needs to get to where they need to go. Books are the map. Books are the things that last. They’re a historic marker that doesn’t go anywhere. They are legacy defining. And so many more of us (who aren’t white and male) need to be publishing our stories, expertise, joy, struggles, lessons.

That is why I am bringing the map for you to use, so your story can set someone else free.

New York Times Bestselling Author

My name is Luvvie Ajayi Jones, and I’ve written 4 books in the past 8 years, and all 4 have been New York Times bestsellers. I know books!

The books I’ve written have allowed me to retire my mom, have increased my earnings, and have allowed me to have access I never would have. They’ve opened doors I didn’t even know existed. And most dope of all, they’ve changed my life by how they’ve changed the lives of others.

And now, I am feeling convicted to help others enable their purpose through the writing of amazing books!

I’ve seen everything in the publishing industry, and I’ve helped others just like you navigate through it.

But I started this journey with a small platform and community, and built my way to this level. I’ve used all my learnings to build a machine that has helped me hit the New York Times bestsellers list in four different categories.

Most people who are successful in publishing don’t look like me. And if I can do it, you can too. I’m here to walk you through it.

Write your book now.
💡 Getting so clear on your book that the words pour out of your head unto the page.

💡 Dramatically reducing the effort and time it takes to get your book written.

💡 Having the cheat codes and knowledge you need to jumpstart this author journey.

💡 Moving forward with your book, fully confident that you’re doing it well.

💡 Seeing your name on the cover of a bound book, and adding “author” to your bio.

That is why doors are now open to…

A comprehensive course to help you write your book and get it published.

This course is perfect for anyone who has said:

  • “I want to write a book but I don’t even know where to start! It feels overwhelming.”
  • “I can’t formulate a clear idea for what the book should be about. I just know I want to write one.”
  • “I have the best intentions, but I can’t seem to find the time to write!”
  • “I don’t know anything about marketing my book and I don’t want to be pushy about selling it.”
  • “I don’t know what my options are: do I need to self publish or get an agent and go for a deal?”


This is a course for those who are ready to get their story and their book out into the world.

In The Book Academy, you’ll come away with:

  • Clarity and Direction: You’ll gain an understanding of your book’s message, and target audience, effectively eliminating the frustration of not knowing where to start or what to write.
  • Mastered Writing Workflow: You’ll learn a proven workflow that allows you to create a writing habit, even when you’re busy or dealing with writer’s block.
  • Publishing Process Knowledge: You’ll unravel the mystery of the publishing industry and understand the steps that it takes for a book to come to life. This knowledge will empower you to make informed decisions, from choosing the best publishing route to negotiating contracts.
  • Powerful Book Branding: You’ll discover how to create a compelling book brand that resonates with your target readers and stands out in the market. This includes crafting an engaging title, designing an appealing cover, and writing a persuasive book blurb.
  • Effective Marketing Strategies: You’ll learn how to create and implement a successful marketing plan that generates buzz for your book, draws in your target readers, and drives strong book sales. Plus, you’ll discover how to connect with your audience and turn them into loyal fans who eagerly anticipate your next book.


The Book Academy will help you get critical knowledge you need in order to write the book that has been sitting on your spirit. You will come away having the map to the destination of author!

The Book Academy will push you forward.

What’s Inside The Book Academy:

Six 90 minute sessions with Luvvie (note: you will have access to the recordings of the sessions if you miss any dates)

Idea to Ink: Demystify the Publishing Process

Do you need a book deal? Should you self-publish? One of the biggest obstacles to becoming an author is knowing which path to take when it comes to publishing your book. We’ll start with a comprehensive understanding of the book-writing and publishing process. Workshop #1 demystifies this journey, guiding you through each step so you can plan effectively and learn all of the things I’ve learned over the last 9 years. January 16, 2024 (5pm CT/6pm ET) – Value: $4,997

Pick a Path: Self-Publish or Traditional Publish

This session is designed to give you more clarity around picking the right path for your book. Luvvie will be joined by publishing experts Dara Beevas and Crown Shepherd of Wise Ink Publishing as they delve into the realms of self-publishing and traditional publishing.You’ll be equipped with the knowledge and insights to make an informed decision that aligns with your book’s objectives, your financial situation, and your career goals. January 18, 2024 (5pm CT/6pm ET) – Value: $4,997

Visions to Verses: Get Clear on Your Idea and Get Words on Paper

Finding your message and its purpose is at the heart of successful writing. Workshop #2 dives into gaining clarity and helping you find the core of what you want to say and why, giving your book a strong, captivating foundation. If you haven’t been able to figure out what you want to write about, or if you want to be sure you’re on the right track, you’ll be clear after this workshop. January 23, 2024 (5pm CT/6pm ET) – Value: $4,997

Powerhouse Plan: Create an Amazing Book Proposal

A book proposal is an essential step in any book’s creation, whether you are going the traditional publishing route or self-publishing. This workshop will dive into the art of crafting compelling book plans. You’ll also learn how to use this tool not just to pitch to publishers, but also as a roadmap for your writing journey. January 30, 2024 (5pm CT/6pm ET) – Value: $4,997


Branding Brilliance: Crack the Code for Captivating Book Designs

A well-branded book is a magnet for your target audience. Our branding session will guide you through creating a title, cover, and blurb that aligns with your book’s essence and appeals to your readers, maximizing your book’s visibility and appeal. These things are often overlooked, even by veteran authors, but I know they make all the difference in the world when it comes to whether someone will pick up your book or not. February 6, 2024 (5pm CT/6pm ET) – Value: $4,997

Magnetic Marketing: Master the Art of Storytelling

Finally, we’ll help you figure out how to properly tell the story of your book to the masses, and market it well. This session will teach you how to position your book in a way that resonates with your readers, making it clear to them why your book is a must-read. Not only for them, but to share with their friends and family. February 13, 2024 (5pm CT/6pm ET) – Value: $4,997

✅ Community of Fellow Aspiring Authors
In the Book Academy, you’re not just purchasing a course; you’re gaining access to a diverse and passionate group of storytellers, each on their own unique path to authorship. This community is your sounding board, your cheerleading squad, and your brainstorming collective. And it’s built in an intuitive platform away from social media, so you can focus.(Value: $2,599)


✅ Slide decks from all 6 sessions
You will receive the 35+ page presentations that Luvvie uses to teach each session, full of tactical and actionable takeaways that allow you to take action immediately. They are incredibly valuable and serve as their own masterclasses for each subject matter.(Value: $1,499)


✅ Year-long access to session recordings
Whether you’re looking to revisit key lessons, catch up on missed sessions, or immerse yourself in the rich content at your own pace, our 12-month access ensures that these valuable resources are always at your fingertips. (Value: $999)


✅ Book Proposal Template
Gain an invaluable tool in your author’s toolkit with Luvvie’s expertly crafted Book Proposal Template. This template paves your path to a successful book pitch and launch. Tailored for aspiring authors, it demystifies the process of creating a persuasive and professional book proposal.(Value: $299)


✅ Session Workbooks
With your enrollment in The Book Academy, you don’t just gain access to our transformative sessions; you also receive a full suite of meticulously crafted Session Workbooks. These workbooks are designed to deepen your understanding of each session’s teachings, providing a rich, interactive experience that extends beyond the screen. (Value: $299)


✅ Self Publishing vs. Traditional Publishing Decision Matrix
(Value: $49)


  • Six 90-minute sessions led by Luvvie (Value: $20,000+)
  • Community of fellow aspiring authors (Value: $2,599)
  • Slide decks from all 6 sessions (Value: $1,499)
  • Year-long access to session recordings (Value: $999)
  • Book proposal template (Value: $299)
  • Session workbooks (Value: $299)
  • Self Publishing vs. Traditional Publishing Decision Matrix (Value: $49)

The Book Academy gets you CLARITY that allows you to move forward on your book journey, with focus and CONFIDENCE!

The Book Academy is for you if:

  • You know you have a book on your spirit, but you don’t know where to start.
  • You know you have a story to tell, but you’re afraid that what you have to say isn’t book-worthy.
  • You’re trying to figure out how to get the book you’ve already written out into the world.
  • You want to write a book, but there is something that has stopped you from doing it. You don’t know what it is, but you feel convicted by not moving forward.

I’m going to help you learn about what it takes to become an author, in an industry that is purposefully shrouded in mystery. When we sit down to write our book, we’re not just putting words on a page. We’re unleashing a powerful force that has the potential to change lives. We’re creating a ripple effect that reaches far beyond ourselves. And it all starts by acknowledging that our stories matter, that our words can ignite a flame within those who read them.

And NOW is the time.

Join The Book Academy

NOW is the time for you to do something about your book dreams, because when we don’t move on what we are purposed to do, it stays with us. It wakes us up from our sleep. It makes us feel like we are leaving a piece of our assignment behind.

Questions You Might Have:
How long are the sessions going to be?

Each session will be 90 minutes. Lecture for 60 minutes, and then 30 minutes Q&A segment.

I don’t have a big platform like you so does it makes sense for me to try to write a book?

You don’t need a giant platform to become an author, and you don’t need a giant platform to have valuable words for someone else. Just because your platform isn’t massive doesn’t mean you’re doomed to fail. And that is exactly what I will teach you in The Book Academy.

There’s a lot of information out there about becoming an author. How will The Book Academy be different?

A lot of the information out there is theoretical, and there’s so much of it that it’s hard to trust. The Book Academy is created by me, a proven bestselling author across categories. I’m going to be teaching the specific things that have worked.

If I miss one of the live sessions, will I be able to catch up?

YES! You will have access to the replays of every workshop!

What’s the refund policy?

As an exclusive member of The Book Academy, you’re getting the lowest rate this course will ever be and we’ve carefully designed our course to ensure your satisfaction and commitment to this transformative journey. Please note that refunds will only be available within the first 24 hours of purchasing the course. We firmly believe in the quality and impact of our course, and our commitment to your success drives us to create the most enriching learning experience possible.

Let Luvvie Help You Write Your Book!

The only stories that don’t matter are the ones that are untold. And that’s because they are UNHEARD. Your story matters when you tell it. Told, it has air and heart and ears. It is spoken into the universe and carried. But when it’s in ink, it’s etched into the world’s legacy, not to be easily erased.

That is why I am on ASSIGNMENT.

I know my story. You’ve heard it. I want the world to hear YOURS. It’s why The Book Academy is so urgent to me. We need more of your stories, lessons, expertise, and perspective. This has been on my spirit for a long time now. It’s felt like such a calling to put this together, that I haven’t been able to sleep for the past few months until we got this put together.

“Having a book changed the trajectory of my life. It allowed me to charge more for my keynotes and offerings and increased my standing.

Whether your book is just a whisper in your heart, a half-written love letter on your laptop, or a completed manuscript waiting to spread its wings, The Book Academy is your launching pad.

So, what do you say, friend? Are you ready to share your story with the world? To put your heart on the page and your book on the shelf?

This is the moment where ‘someday’ becomes ‘today’. Sign up, show up and execute on what you learn, and you’ll see success.

The world needs your story. Let’s tell it together.

As a Book Academy Member, you will have access to:
Six 90-minute Sessions:

Idea to Ink: Demystify the Publishing Process

Pick a Path: Self-Publish or Traditional Publish

Visions to Verses: Get Clear on Your Idea and Get Words on Paper

Powerhouse Plan: Create an Amazing Book Proposal

Branding Brilliance: Crack the Code for Captivating Book Designs

Magnetic Marketing: Master the Art of Storytelling

Also included:

  • Community of fellow aspiring authors (Value: $2,599)
  • Slide decks from all 6 sessions (Value: $1,499)
  • Year-long access to session recordings (Value: $999)
  • Book proposal template (Value: $299)
  • Session workbooks (Value: $299)
  • Self Publishing vs. Traditional Publishing Decision Matrix (Value: $49)

We are proud of our Founding Members.

About Your Book Coach
Luvvie Ajayi Jones is a four-time New York Times bestselling author, speaker and podcast host who thrives at the intersection of culture, business, and leadership.

Her critically acclaimed books Rising Troublemaker: A Fear-Fighter Manual for Teens (2022), Professional Troublemaker: The Fear-Fighter Manual (2021) and I’m Judging You: The Do-Better Manual (2016) were instant bestsellers and established her as a literary force with a powerful pen. Her newest and first children’s book, Little Troublemaker Makes a Mess released on May 2, 2023, and debuted at #5 on the New York Times bestsellers list.

Her renowned TED talk “Get Comfortable with Being Uncomfortable” has over 9 million views, has been transcribed into 23 languages, and has placed her in the Top 1% of TED Talks of all time. Luvvie has taken the stage at some of the world’s most innovative and disruptive brands, such as Google, Facebook, Microsoft, Twitter, Spotify, Nike, Bank of America, Salesforce, Deloitte, and Clif Bar. She’s been a featured speaker at noted conferences such as: Cannes Lions, SXSW, Leadercast, 3% Conference, and MAKERS Conference.

Born in Nigeria, bred in Chicago and comfortable everywhere, Luvvie enjoys laying around in her plush robe, and eating a warm bowl of jollof rice in her free time. Her love language is shoes.


Site Design Rebecca Pollock
Development Alchemy+Aim