About Luvvie

Luvvie Ajayi Jones is a two-time New York Times bestselling author, sought-after speaker, and podcast host who thrives at the intersection of humor, media, and justice.

Her critically acclaimed books Professional Troublemaker: The Fear-Fighter Manual (2021) and I’m Judging You: The Do-Better Manual (2016) were instant bestsellers and established her as a literary force with a powerful pen.

An 18-year blogging veteran, Luvvie writes on AwesomelyLuvvie.com, covering all things culture with a critical yet humorous lens. That same razor-sharp voice spurred her wildly popular TED talk Get comfortable with being uncomfortable to over 7.5 million views. 


Luvvie’s work as a culture critic and activist has brought her much acclaim. She was selected as a part of Oprah Winfrey’s inaugural SuperSoul 100 list, as someone who elevates humanity.

Luvvie is an internationally recognized speaker who has appeared on stages all over the world (Barbados, France, Ireland, Czech Republic, The Netherlands, Kenya, South Africa and Spain to name a few). Luvvie has also spoken at some of the world’s most innovative and disruptive brands, such as Google, Facebook, Microsoft, Twitter, Spotify, Nike, Bank of America, Salesforce, Deloitte, and Clif Bar. She’s been a featured speaker at noted conferences such as: Cannes Lions, SXSW, Leadercast, 3% Conference, and MAKERS Conference.

Luvvie Ajayi

A noted writer, she is published in several anthologies (You Are Your Best Thing, Hungry Hearts, Black Girls Rock) and has written for the New York Times, ELLE and Essence. In addition, her work has been featured in outlets such as NPR, Forbes, Inc, Fortune, Chicago Tribune and more. Luvvie was also featured in the documentary, She Did That, which showcases Black female entrepreneurs.    

Luvvie is the host of a podcast of the same name as her book, Professional Troublemaker, where she is in conversation with changemakers and trailblazers who have committed to disrupting for the greater good. Guests such as Bozoma Saint John, Gabrielle Union, Jemele Hill, Richelieu Dennis and Jenifer Lewis have appeared on the podcast to talk about their journeys to becoming gamechangers in their industries. Started in February 2018, the podcast has almost 3 million downloads, was chosen as “New & Noteworthy” by Apple Podcasts and featured in their “BOLD WOMEN” collection. It was chosen as a “featured podcast” by Spotify, and NPR’s Michel Martin chose it as a “Must Listen.”


Luvvie connects with her audience through her social network, LuvvNation, a space to build community, find courage, and get life and career cheat codes.

She has received numerous accolades including being chosen by Oprah Winfrey as part of her inaugural SuperSoul100 list as someone who “elevates humanity.” Her alma mater, the University of Illinois at Urbana-Champaign, honored her with the Outstanding Young Alumni Award and the Council of Urban Professionals presented her with their Breakthrough Award. 

Born in Nigeria, bred in Chicago and comfortable everywhere, Luvvie enjoys laying around in her plush robe, eating a warm bowl of jollof rice in her free time. Her love language is shoes.