Trust Your Gut (with Lisa Price)

Lisa Price is the founder and CEO of Carol’s Daughter a line of beauty products, including products for hair, body, and face care, as well as fragrances. Lisa began working on the products for her line in the 1980s, while working on the set of The Cosby Show. In her free time she made organic beauty products in her kitchen. Her experimentation eventually led to a successful mail-order and online business in 1993, followed by the opening of her first store in Brooklyn in 1999. During the fall of 2005, she opened a second store on 125th Street in Harlem. Over time, Carol’s Daughter has exploded into a multi-million dollar beauty empire with celebrity investors including rapper Jay-Z and actors Will Smith and Jada Pinkett-Smith, selling products at its stores, on its website – as well as Target, Walgreens, Ulta Salon, Sally Beauty stores and the Home Shopping Network. In 2014, the brand was acquired by Loreal USA.

Price is the recipient of numerous awards, among them the National Black MBA Association’s Entrepreneur of the Year Award, the Working Woman Magazine’s Entrepreneurial Excellence Award, the National Book Club Conference Terrie Williams Inspiration Award, the YWCA “W” Award, and the Harlem Business Alliance (HBA)’s,Entrepreneur of the Year Award.

She is also the author of “Success Never Smelled So Sweet”, a remarkable memoir that chronicles her transformation from a young Black woman deep in debt and burdened by low self-esteem to the president of a multi-million dollar business.

Price has also been appointed as a member of the National Women’s Business Council, an independent source of advice and policy recommendations to the President, Congress, and the U.S. Small Business Administration on economic issues that face female business owners.