Writer. Social Media and Marketing strategist. Techie.

CURRENT

Awesomely Luvvie (Writer and Social Media Strategist)

• Award-winning Writer at AwesomelyLuvvie.com since 2006; averages 150,000 unique visitors and 300,000 pageviews a month
• Winner of the Women’s Media Center 2012 Social Media Award
• Made history with fellow blogger, Afrobella, by being the first brown/black bloggers to get press credentials and do coverage at the Academy Awards (red carpet and backstage)
• Social Media Strategist with a focus on helping individuals and organizations further their mission using online tools; has done social media, branding strategy, and SEO for several organizations
• Presents at various conferences on topics of new media, marketing, online activism and nonprofits (including Nonprofit Technology Conference, BlogHer, AFTRA Broadcast Conference, Chicago Social Media Summit, FOCUS100, Blogging While Brown, Social Media for Nonprofits Conference)
• Former columnist at EBONY.com and has contributed to Clutch Magazine, Uptown Magazine and XOJane; has been featured on Essence.com, Black Enterprise, Madame Noire
• Web designer with experience in creating, customizing and managing websites on WordPress
• Followers/Fans: Facebook – 10,700, Twitter – 21,000 across 2 accounts
  

The Red Pump Project (Co-Founder)

• Leads organization and executive team; oversees national network of ambassadors
• Implemented and launched annual social media campaign that has successfully secured over 1,250 bloggers to participate in a virtual campaign on March 10th, National Women & Girls HIV/AIDS Awareness Day
• Manages organization’s branding, marketing and web presence across its spaces (Twitter, Facebook, Tumblr, Foursquare)
• Speaks at various conferences on the topics of online activism, engaging communities, nonprofits and social justice
• Featured in over 25 media outlets across print, radio and TV (including EBONY Magazine, NBC5 Chicago, Huffington Post, Chicago Sun-Times)

Former activities

Board of Directors of Chicago Women’s AIDS Project. Associate Board of GiveForward.org. Tech Chair of the New Leaders Council (Chicago Chapter). Blogger Advisory Committee of Elizabeth Glaser Pediatrics AIDS Foundation. Member of the Nonprofit Technology Network

Tech Skills

• Computer: Equally Mac and PC-literate
• Blogging platforms: WordPress, Blogger, Tumblr
• Productivity Software: Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Publisher), iWork, iLife
• Design software: Adobe Photoshop, InDesign, Illustrator, DreamWeaver
• Monitoring tools: Google Analytics, Facebook Insight, Bit.ly, Clicky, Hootsuite
• Coding language: CSS, HTML, with a bit of PHP
• Database management: FileMaker Pro, Kintera, MailChimp, Constant Contact, Vertical Response

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PAST

Community Media Workshop (Marketing Coordinator)

• Created and managed organization’s marketing plan. Oversaw all direct mail campaigns, social media presence (Facebook & Twitter pages), and eNewsletter. Designed collateral and managed organization’s brand
• Charged with marketing the 20-year old Getting on Air, Online & Into Print media guide, annual yellow pages of media contacts; also helps with production
• Serves as organization’s customer liaison, interacting with over 2,000 nonprofit communicators annually
• Part of team that won two 2010 Silver Trumpet Awards
• Presented custom communications and social media workshops and webinars to organizations; represented the organization at over 10 conferences annually
• Managed organization’s database of over 20,000 contacts

BIGGER Words, Inc. (Midwest Regional Manager)

• Recruited and managed campus representatives in the Midwestern region for company’s website
• Supervised 30 representatives and their campaigns in more than 40 college campuses
• Planned and implemented public relations campaign and viral marketing plan to increase company penetration online and oversees cyber team that executes it
• Succeeded in driving the Midwest to the top of all regions in number of college campuses with active BIGWORDS representatives, doubling the number within a two-month time frame

Let’s Talk, Let’s Test Foundation (Special Events/Marketing Coordinator)

• Managed all logistics for organizational events including, securing venues, all necessary permits, insurance, travel arrangements, catering, equipment etc.
• Responsible for $200,000 budget for all three events, generating budget templates while working within specific budget guidelines
• Sought and secured over $50,000 in in-kind donations for Voice of the People Awards and annual African-American HIV/AIDS Walk
• Delegated staff and volunteers assignment and responsibilities; recruit volunteers and facilitate trainings
• Collaborated with Director of Marketing to launch new and more dynamic organization website; website hits increased 400% within 3 months

Community Renewal Society (Marketing Coordinator)

• Revamped website of The Chicago Reporter by moving entire system to database-driven content management system, loading new content, and archiving articles
• Assisted with coordination of organization’s biggest events in 2007, including the inaugural 35 under 35 Leadership Awards, Future Summit and John A. McDermott Film Fest
• Managed FutureNETwork blog, soliciting and uploading content, and managing its expansion; managed web content for organization’s two newsmagazine websites as well as the general organization’s website, editing content and formatting the web design
• Collaborated with Marketing Director to develop proposals for future initiatives

University of Illinois Counseling Center (Counseling Center Paraprofessional)

• Initiated, planned, marketed and presented campus-wide AIDS campaign that created awareness about the issue
• Helped found HIV/AIDS nonprofit organization, the Juliana Timm Children’s Fund, which builds houses for AIDS orphans in Malawi, Africa
• Appointed CCP Publicity Coordinator and to the Counseling Center Advisory and Steering Committees

EDUCATION

The University of Illinois at Urbana-Champaign (Bachelor of Science: Psychology; Minor: Sociology)