Writer. Digital Strategist. Red Pump Rocker.
Luvvie Ajayi is an award-winning writer and digital strategist who thrives at the intersection of comedy, technology and activism.
An eleven-year blogging veteran, she is the voice behind Awesomely Luvvie, a respected entertainment and humor blog that covers everything pop culture – from TV, movies and technology to travel, race and life’s random adventures.
Luvvie is a columnist for TheGrio, has contributed her writing to XOJane, EBONY, Clutch Magazine and Uptown Magazine, and has been featured by the Chicago Sun-Times, Africa.com, Essence, AOL.com, Black Enterprise, The Root, BET and more.
In 2012, she made history by being one of the first brown/black bloggers to do press coverage at the Academy Awards. She is also winner of the Women’s Media Center’s 2012 Social Media Award for using her voice and humor for pop culture critique, gender and racial justice.
Luvvie is passionate about social justice and is equally addicted to shoes. She combined these loves in 2009 when she, along with Karyn Watkins, founded The Red Pump Project. Red Pump is a nonprofit that raises awareness about the impact of HIV/AIDS on women and girls. As Executive Director, she leads the national executive team and network of ambassadors in 5 states. Their work has earned them a Congressional Record from the U.S. House of Representatives and Resolutions by the Illinois State Senate as well as the City Council of Chicago. Red Pump has been featured on the Huffington Post, in EBONY Magazine, the Chicago Sun-Times, A&U Magazine, NBC and more.
An alum of the University of Illinois, Luvvie leverages her background in Marketing, Communications and New Media as a digital strategist. She helps clients maximize their online presence by using social media tools effectively, and is a noted speaker on topics related to blogging, branding, nonprofit communications, activism and comedy. She has presented at several conferences around the world, including SXSW, Social Media Week (Chicago, Lagos, Johannesburg), Nonprofit Technology Conference, BlogHer, AFTRA Broadcast Conference, FOCUS100, Social Media for Nonprofits Conference, Chicago Social Media Summit, among others.
Her latest site, Awesomely Techie (launched April 2014), is a resource for writers, entrepreneurs, small business owners and everyday people who want to use technology to make their work and personal lives more efficient. The website is fast-growing, with an increasing roster of contributors who take on topics including apps, photography web strategy and gadget reviews.
Luvvie is a member of BYP100, on the advisory board for SMWLagos, is a GlobalGirl Media mentor and was formerly on the the Board of Directors of the Chicago Women’s AIDS Project and the Blogger Advisory Board of the Elizabeth Glaser Pediatrics AIDS Foundation. She is a New Leaders Council alum and served as the first technology chair for the Chicago chapter.
When she’s not “Rocking the Red Pump” or blogging, she can be found shopping for shoes, traveling and eating red velvet cupcakes.
Check out her Awards and Press page for a full list. Connect with Luvvie all over the web: