About Luvvie Ajayi

Luvvie Ajayi is an award-winning author, speaker and digital strategist who thrives at the intersection of comedy, technology and activism.

A fourteen-year blogging veteran, she is the voice behind Awesomely Luvvie, a widely-respected humor blog that covers everything pop culture – from TV, movies and technology to travel, race and life’s random adventures.

It was her blog that inspired Luvvie’s debut book, I’M JUDGING YOU: The Do-Better Manual, which was released in September 2016, and instantly hit the New York Times best-seller’s list. It is a collection of essays that critiques our fame-obsessed, social media-centric lives, while encouraging us to do better. The book is the good, yet snarky, angel on your shoulder, in word form.


The drive to leave the world better than she found it is the foundation of her work with The Red Pump Project, a nonprofit she co-founded with Karyn Brianne Lee. Since March 2009, Red Pump has empowered women and girls of color about HIV/AIDS. As Executive Director, Luvvie leads national organization that is committed to empowering and driving conversation to decrease stigma associated with the HIV epidemic. Red Pump’s work has earned them a Congressional Record from the U.S. House of Representatives and Resolutions by the Illinois State Senate as well as the City Council of Chicago.

Luvvie’s work as a culture critic and activist has brought her much acclaim. She was selected as a part of Oprah Winfrey’s inaugural Supersoul100 list in 2016, as someone who “elevates humanity.” She was voted as the Influencer of the Year at the 2016 Iris Awards and was chosen as a 2015 Black Innovator by XFINITY Comcast. She is also a past winner of the Women’s Media Center’s Social Media Award for using her voice and humor for pop culture critique and gender and racial justice.

She’s been on the cover of ESSENCE Magazine and has been featured by The New York Times, Good Housekeeping, Forbes, FortuneNPR, Inc, Marie Claire, Chicago Sun-TimesAfrica.comAOL.comBlack EnterpriseThe Root and more. As a writer and columnist, Luvvie has contributed to Vulture, EBONY and Uptown Magazine.

Luvvie Venn Diagram copyThe University of Illinois alum is a sought-after speaker, host and correspondent who leverages her background in marketing, communications and new media. She has interviewed bosses like Oprah Winfrey, Geena Davis, Gloria Steinem and Shonda Rhimes. She has spoken on several notable stages in the U.S. and around the world, including The White House, MAKERS Conference, Pennsylvania Conference for Women, SXSW, Social Media Week (Nigeria, South Africa), U.S. Embassy Port-au-Prince (Haiti) Techne Summit (Egypt), National Association of Black Journalists Conference, among others.

With her background and love for marketing, communications and new media, Luvvie created and Awesomely Techie. It’s a resource site for entrepreneurs, small business owners and everyday people who want to use technology to make their work and personal lives more efficient.

Her love language is shoes. Her superpower is her side-eye.

P.S. “Ajayi” is pronounced just like it’s spelled. AH-JAH-YEE.